Hear Me Out

Data Audiolization | Immersive Experience

As part of a workshop module at NID

Time Duration - Jan 2020 (5 days)

Collabrators - Aditya Laad (audio design)

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WHAT IS 'HEAR ME OUT'?

In a world that is dominated by visual clutter, 'Hear me out' is an immersive experience that lets the audience experience popular Twitter hashtags through the ears.

BRIEF

To create an immersive experience without the use of AR and VR.

RESEARCH

What is immersion?

Immersion means to be completely submerged or dipped in another state. In storytelling, this often takes the form of being submerged in another state of thought and action. 

How can immersive experiences be achieved?

 

 

 

CREATIVE IDEA

An audience interacts with Twitter hashtags via a screen (visual). Numerical data (number of retweets and likes) and associated tweets and videos make up the experience. The engagement is also masses driven.

We flipped this idea by creating a space where the audience could 'enter' and listen to popular hashtag audios. 

1 Space

The experience is designed to be in a dark space to amplify audio and block visual. It also is a solo experience.

 

 

2 Lighting

The box had Phillips Hue, the colours of which corresponded with the emotion of the hashtag. 

 

 

3 Audio

The volume of the audio depicts the popularity of the hashtag. 

(Use headphones for a better experience)

#caafinal
#t20
#bushfireaus

 

 

4 Interaction

Interface​

 

 

AUDIENCE RESPONSE

Just listening to the audio of a hashtag, led to users listening to all the voices in a track, as opposed to just focusing on the main person in a video. This helped the audience shed their bias of the centre guy.

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CONCEPT VIDEO