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Hi, I am Arushi Choudhary, a designer, and researcher. I value experiences. My work focuses on usability, intuitiveness and delight. I like speculating the future. I am a graduate from the New Media Department at NID, India. I am currently designing for AI and OTT at Zee Entertainment. 

Following are some projects I have undertaken. With people's fondness for videos in mind, some of my work includes video 🎥 overviews. 


zee5 games
zee5 music

Bringing the power of games to Zee5

Product design | 2023

Adapting Zee5 music across platforms

Product design | 2023
music studio
TV errors

Empowering music creation process using AI

Product design | 2023

Managing errors in Zee5's connected TV viewing experience

Product design | 2022
walmart, donation management

Global donation management system for Walmart

Product design | 2021 🎥
an IoT photo-frame, conversation, photographs

Creating conversations through an IoT photo frame

Tangible interface | Future of communication | 2021 🎥
classroom, children, zoom, online
trailblazer, children, nature, relationship

WeStudy, an online classroom for young kids

UX | Edtech | Gamification | 2020 🏆 

Trailblazer, rekindling the relationship between children and natural ecosystem

Wearable | Voice interface | UX | 2020 🏆 
speculative design, critical design, anthropomorphism, mobile phone

Skin, reimagining human-machine relationship

Speculation design | Critical design | Tangible interface | Ethics of care | 2020 🎥
experience, light
twitter, data audiolization, experience

Memory Rolls, writing with light in a public space

Tangible interface | Interactive experience | 2021 🎥 

Hear Me Out, immersive listening to tweets 

Data audiolisation | Interactive experience | 2020 🎥
data visualisation
english textbook, rural children

Bangalore Travels, data tales highlighting lower-income commuting challenges

Data visualisation | 2018 

An English textbook concept that emphasises self-revision for rural students 

User research | User testing | 2017 🏆 
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