Hi, I am Arushi Choudhary, a designer, and researcher. I value experiences. It drives me every day to create experiences that add meaning and delight to life. This is the reason my work focuses on usability, intuitiveness, and users' contexts. I like thinking about the future and how things could be. I am a graduate of the New Media Department at the National Institute of Design, India. I am currently working as a Product Designer for an OTT platform at Zee Entertainment.
Following are some projects I have undertaken. With people's fondness for videos in mind, some of my work includes video 🎥 overviews. Enjoy the content!
Product @ ZEE | engagement for Zee5 app (including mobile, web and TV)
#OTT #UX
Product @ Walmart | design of the new donation management system
#UX #dashboard 🎥
Hello | an IoT photo frame that creates dialogues by leveraging the potential of photographs as a medium to communicate.
#tangible interface #UX #future of communication 🎥
Skin | Reimagining human- machine relationship
#speculation design #critical design #tangible interface 🎥
Memory Rolls | writing with light in a public space
#tangible interface #interactive experience 🎥
English Textbook Concept | emphasizing self-revision for rural students
#user research #user testing #funded & implemented 🏆
Bangalore Travels | data storytelling that depicts difficulties faced by lower income group while commuting
#data visualisation
Hear Me Out | immersive experience of listening to tweets instead of reading them
#data audiolization 🎥