Hi, I am Arushi Choudhary, a designer, and researcher. I value experiences. It drives me every day to create experiences that add meaning and delight to life. This is the reason my work focuses on usability, intuitiveness, and users' contexts. I like thinking about the future and how things could be. I am a graduate of the New Media Department at the National Institute of Design, India. I am currently working as a Product Designer for an OTT platform at Zee Entertainment.
Following are some projects I have undertaken. With people's fondness for videos in mind, some of my work includes video 🎥 overviews. Enjoy the content!
Memory Rolls | writing with light in a public space
#tangible interface #interactive experience 🎥
English Textbook Concept | emphasizing self-revision for rural students
#user research #user testing #funded & implemented 🏆