Hi, I am Arushi Choudhary, a designer and a researcher. I value experiences. It drives me everyday to create experiences that add value and delight to life. That is the reason my work focuses on usability, intuitiveness and users' contexts. I like thinking about the future and how things could be. Currently, I am a graduate student at the New Media department at the National Institute of Design, India. In the past, I have worked with ed-tech, health-wearable startups and Walmart.
Following are some projects I have undertaken :
Product @ ZEE | video viewing experiences for Zee5 app (including mobile, web and TV)
#OTT #UX
Product @ Walmart | design of the new donation management system
#UX #dashboard
Hello | an IoT photo frame that creates dialogues by leveraging the potential of photographs as a media to communicate.
#tangible interface #UX #future of communication
Trailblazer | a solution to rekindle the relationship between children and the natural ecosystem
#wearable #voice user interface #UX 🏆
Skin | Reimagining human- machine relationship
#speculation design #critical design #tangible interface
Memory Rolls | writing with light in a public space
#tangible interface #interactive experience
English Textbook Concept | emphasizing self-revision for rural students
#user research #user testing #funded & implemented 🏆
Bangalore Travels | data storytelling that depicts difficulties faced by lower income group while commuting
#data visualisation
Hear Me Out | immersive experience of listening to tweets instead of reading them
#data audiolization