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Hi, I am Arushi Choudhary, a designer, and researcher. I value experiences. It drives me every day to create experiences that add meaning and delight to life. This is the reason my work focuses on usability, intuitiveness, and users' contexts. I like thinking about the future and how things could be. I am a graduate of the New Media Department at the National Institute of Design, India. I am currently working as a Product Designer for an OTT platform at Zee Entertainment. 

Following are some projects I have undertaken. With people's fondness for videos in mind, some of my work includes video 🎥 overviews. Enjoy the content!


Product @ ZEE | engagement for Zee5 app (including mobile, web and TV) 

#OTT #UX   


Product @ Walmart | design of the new donation management system 

#UX #dashboard 🎥

an IoT photo-frame


Hello | an IoT photo frame that creates dialogues by leveraging the potential of photographs as a medium to communicate.

#tangible interface #UX #future of communication 🎥

Click to view project


We Study | an online classroom for young children

#UX #edu-tech #gamification🏆 


Trailblazer | a solution to rekindle the relationship  between children and the natural ecosystem

#wearable #voice user interface #UX 🏆


Skin | Reimagining human- machine relationship 

#speculation design #critical design #tangible interface 🎥

Click to view project


Memory Rolls | writing with light in a public space 

#tangible interface #interactive experience 🎥

Click to view project


English Textbook Concept | emphasizing self-revision for  rural students 

#user research #user testing #funded & implemented 🏆

Click to view project


 Bangalore Travels | data storytelling that depicts  difficulties faced by lower income group while commuting 

 #data visualisation 

Click to view project


 Hear Me Out | immersive experience of listening to tweets  instead of reading them 

 #data audiolization 🎥

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