About

What it's like to work with me

I get excited by problems without a playbook and finding answers that aren't immediately obvious.

I like piecing together the real problem from conversations, feedback, data and lots of whys.

I challenge ideas and briefs until they make sense to me

I don't wait for the next step; I find the people and answers I need to keep things moving.

I care about what works, what ships, and the little things that make someone think, “They thought of that too?”

Selected Work

See All

Experience

Senior Product Designer

Brick & Bolt (Series A construction-tech startup)

Sep 2024 – Present

Product Designer

Zee Entertainment

Mar 2022 – Jun 2024

Design Intern

Walmart

Aug 2021 - Jan 2022

Design Intern

Empathy Design Labs

May 2018 - Mar 2019

Education

Master of Design, New Media Design

National Institute of Design

Jul 2019 – May 2021

Bachelor of Design

Indian Institute of Information Technology, Design and Manufacturing

Jul 2015 - Apr 2019

Skills

User Experience Design
Information Architecture
Responsive Design
Video Prototyping
Prototyping
Human Computer Interaction
Graphic Design
Data Visualisation
User Interface Design
Wireframing
Storyboarding
User Flows

User Experience Design
Information Architecture
Responsive Design
Video Prototyping
Prototyping
Human Computer Interaction
Graphic Design
Data Visualisation
User Interface Design
Wireframing
Storyboarding
User Flows

Ethnographic Research
Developing & Conducting Field Guidelines and Research Methodologies
Workshop Design
User Testing
Usability Testing
Heuristic Analysis

Ethnographic Research
Developing & Conducting Field Guidelines and Research Methodologies
Workshop Design
User Testing
Usability Testing
Heuristic Analysis

Design Systems
Presentation
Strategy
Critical Design
Speculative Design
UX Writing

Design Systems
Presentation
Strategy
Critical Design
Speculative Design
UX Writing

Tools

Figma

ChatGPT

Claude

Gemini

Arushi Choudhary